As I stood before the row of printers, I felt daunted: which printer do I buy? Two that looked to me to be the same were $100 different in price. What brand? What features? Barry Schwartz has a great video on www.ted.com about choice. He talks about how because now there are so MANY choices we can feel overwhelmed. He goes on to say that we often end up leaving the store with what we THINK is the best purchase, but second-guessing ourselves. Dan Gilbert offers a solution to these conundrums in his book Stumbling on Happiness. The answer is simple: ASK Ask someone who is knowledgeable and/or someone who has been there, done that and got the T-shirt. Enter Russ. I didn’t know it until later, but Russ was a manager in the store. He approached me and offered his help. We talked brands and prices and features. One of the best tips was to buy a brand that doesn’t gouge on the price of ink, namely Kodak. Not only are the ink cartridges affordable, they have adopted every Kodak printer to use the same ink cartridge. Yea!! No more trying to remember which numbered cartridge fits which printer. Not only that, Russ directed me to a model that had just come in, differentiating it from the Kodak model they were going to stop carrying. Win. Win. Win. Not only that, Russ personally took me up front, opened a register and checked me out himself. Because of Russ, I left Sam’s Club feeling very, very good about my purchase. Thanks, Russ!